Message from the President
Happy Holidays IFECers!
As we close out another year, I wanted to thank all of you who have supported IFEC this year, either through volunteerism, sponsorships, scholarship donations, or simply by offering your input on the future of the organization. All of the contributions help make IFEC stronger and fully prepared for the year ahead and beyond.
My mantle is full of Christmas cards from family and friends offering updates on the year that was. In that spirit, I thought I'd share a few thoughts on the kind of year IFEC had in 2014, a year I think we'll always consider as being pivotal to the organization's long-term sustainability:
This year, we approved Carol's proposal for expanded association management services. They included providing a full-time member services director, Jen Mac Kay, who has helped tremendously and allowed Carol to double-down on several of IFEC's big-picture objectives. Jen started full-time with IFEC in June (previously she had managed conference-related projects), and by the time the Dallas conference rolled around in November, had already left an indelible mark on the organization.
Our two primary events, the NRA reception and the annual conference, were huge successes. We tweaked a few things for each event, which is often a risk, but we received some great feedback and are encouraged to push ahead with more tweaks and changes that will maximize each event's potential.
We rolled out our Member-Get-A-Member campaign, which is designed to expand and evolve IFEC's membership base. We added 72 new members in the year -10 of them as a direct result of the campaign -- and have great momentum for membership recruiting in 2015.
Finally, our biggest initiative this year was the 5-Year Strategic Plan, which was originally conceived at our Chicago board meeting in May 2013, but which took on a life of its own this year with great feedback from the board and all of you, our members. After a few drafts and plenty of discussion, the board is ready to vote on the final strategic plan, which will officially be in place for 2015 and offer a roadmap for where we hope to take IFEC in the years ahead.
I'm not going to lie-I'm ready for some vacation. But I'm super pumped about 2015 and all the potential it holds for IFEC. As always, there are plenty of ways you can get involved and ensure that the organization exceeds your expectations-and those of your clients or readers-for the years ahead. If you want some ideas on what that might look like for you, give me a shout at firstname.lastname@example.org.
In the meantime, I hope you all have a Merry Christmas and Happy New Year!
News from and about people
We're delighted to announce the return of Megan McKenna to IFEC and foodservice. Megan has been appointed to the newly-created position of Director of Foodservice and Marketing for National Watermelon Promotion Board where she will be developing the foodservice program. Welcome back, Megan! You'll find her at email@example.com .
Congratulations to Kathleen Preis of The Mushroom Council. Her menu concept, a savory basil "sandwich cookie" with a Tuscan Tomato /goat cheese filling, won the SupHerb Farms Tuscan Tomato Vinaigrette contest at SupHerb's activity station at the Dallas conference. The prize was a Taste of Italy Gift Basket, Ipod Nano and a variety of SupHerb Farms Fusions® blends, pastes and purees.
Where is she now? Maggie (Shea) Hennessy, previously an editor of Modern Bakery, Chef and Chef Educator Today, is now a freelance food & drink writer and available for projects. Maggie is also a certified chef, recipe tester, ghost writer and blogger whose work regularly appears in such publications as Chicago magazine, Crain's Chicago Business (On Dining) and FoodNavigator-USA. You can find her at maggiehennessy.com / firstname.lastname@example.org.
Folio awards announced
No less than seven publications represented by IFEC members were recognized for editorial excellence and outstanding design in the largest competition in the magazine industry, Folio: Eddie and Ozzie Awards program. This year, more than 2,800 entries were received and narrowed down to 14 winners. The Eddie salutes editorial excellence while the Ozzie honors design. Grate. Pair. Share, the consumer digital magazine about cooking and entertaining with Wisconsin Cheese that is produced by Wisconsin Milk Marketing Board and Stephan & Brady Inc., received an Eddie (for editorial) for Digital Edition/Standalone Digital Magazine and an Ozzie (for design) for Standalone Digital Magazine.
Winning publications in the B2B Foodservice/Hotel category included:
Hotel Food & Beverage: Eddie for Single Article, Honorable Mention for Single Article
QSR: Eddie for Single Article, Honorable Mention for Full Issue
FSR: Honorable Mention for Full Issue
PLATE: Honorable Mention for Full Issue
Convenience Store News received an Honorable Mention for Full Issue, B2B Retail
Food Product Design won an Honorable Mention for B2B Redesign
A warm welcome goes out to Kori Tuggle, VP Marketing for Church Brothers Produce in Salinas, CA. Prior to Church Brothers, Kori directed marketing and business development for Ocean Mist Farms for 10 years. A graduate of California Poly-San Luis Obispo with a degree in agribusiness and an MBA from Pepperdine University, Kori started her career as a produce buyer at Safeway. She can be reached at email@example.com.
NRA Reception, Chicago - May 18, 2015
2015 Annual Conference, Portland, Maine, November 2-4
2016 Annual Conference, Minneapolis, Minnesota, dates TBD
New clients/new services/new editorial features?
Don't forget to put new information in your member profile on the website and share it for the newsletter - it's such an easy way to network which is what IFEC is all about!
Send your news to:
Executive Director & Newsletter Editor
845-229-6973 / firstname.lastname@example.org / www.ifeconline.com