Current Newsletter

The IFEC Newsletter

April 2016


 

President's Message

from Cathy Holley
Publisher/Editor-in-Chief, Flavor & The Menu

Greetings from IFEC-land, where we've been busy with conference planning, site-scouting visits and membership-building. As March Membership Madness wrapped up, we're pleased to announce that the campaign produced 12 referrals and one new member. (Publicists edged out editors 7 to 5!) Although March Madness is over, we're always on the lookout for prospective members, especially editors and restaurant publicists. Please refer your contacts to Carol and Jen. And keep in mind the NRA party is a great venue for potential members to get a feel for IFEC. Pass along their contact information and the office will send an invite to the party.

Carol and I started off the month in Boulder on a scouting trip for IFEC's 2017 conference. This vibrant little city impressed us with its food and beverage brilliance and stunning setting against the mountains. A big thank you to Mary Humann (The Humann Factor) and Amy Shipley (Sterling-Rice Group) for showing us the dynamic culinary scene there, and the possibilities for a fantastic conference.

Continuing into site-scouting season, Carol and I will be headed to Minneapolis soon, where editors Kathleen Stoehr (Catersource) and Abbie Westra (CSP Magazine) have lined up some cutting-edge F&B hotspots and tour options that'll showcase Minneapolis' diverse and innovative culinary happenings. The 2016 conference agenda continues to take shape, and we're thrilled to announce that Minneapolis' culinary star Gavin Kaysen will be our welcome speaker. As chef/owner of the acclaimed Spoon & Stable (a 2015 James Beard "Best New Restaurant" semifinalist), he hails from Minneapolis, but earned his culinary chops under legends like Marco Pierre White and Daniel Boulud. He's been named Best New Chef by Food & Wine, awarded James Beard's Rising Star Award and has represented the USA in the prestigious Bocuse d'Or competition. He'll be a great culinary representative for the IFEC conference.

We're excited for our party during the NRA Show. This is IFEC's 60th, and the theme is in play for the Monday evening event, so you know good times are in store! And many thanks to our sponsors (see below) for making this special celebration happen. I look forward to seeing you there.

~ Cathy


Party Power

We're grateful to our sponsor friends for their generous support of IFEC's 60th celebration.
 
DIAMOND
Firehouse Subs
 
GOLD
Farmer Brothers
Penton Food and Restaurant Group: Nation's Restaurant News, Restaurant Hospitality, Food Management and Supermarket News
Winsight Media: Restaurant Business, FoodService Director and CSP Magazines
 
SILVER
Flavor & The Menu
InHarvest
Libbey
Restaurant Startup & Growth/RestaurantOwner.com
WintergreenMarketing
 
ON THE MENU
Death's Door Spirits
Don Q Rum
National Honey Board
National Mango Board
National Pork Board
National Watermelon Promotion Board
Tyson Food Service
Wisconsin Cheese


News from and about people

Congratulations to Patty Fitzgerald on her promotion to Senior Director of the (newly renamed) Digital & Print Communications department of School Nutrition Association. Patty continues as editor of School Nutrition as well.

Happy 150th Anniversary to General Mills! Anyone else catch the tour of the GM archives in Minneapolis on CBS Sunday Morning a few weeks back? It was a sweet slice of our food past, including Betty Crocker depicted in a series of portraits over the years, (she was introduced in 1921), the original five bodies and 15 heads used to animate the Pillsbury Doughboy (ca.1965), a Jolly Green Giant statue (ca. 1935) and a Cherri-oats box (ca 1941; they were renamed Cherrios in ‘45). Sara Peterson of General Mills Convenience & Foodservice shared a release on the company's history: http://www.generalmills.com/en/News/NewsReleases/Library/2016/February/150-media/e37b692b-edfe-4a84-a6c1-02ca1640bedb

Chicago Cocktail Summit.
  IFEC's party during NRA isn't the only cool cocktail confab that week. As we learned from Abbie Westra (CSP) there will be a new show in town.  Abbie reports (with full disclosure) that her husband Erik and his partner (a well-regarded Chicago bar owner) are launching the inaugural Chicago Cocktail Summit - sort of like Tales of the Cocktail for Chicago, according to Abbie -- on May 22 and 23. One day is dedicated to industry professionals, and one day to home enthusiasts. Here's the website: http://www.cocktailsummit.com/.


A report from Minneapolis without its Prince

by Abbie Westra, CSP

Our collective hearts broke upon hearing the news of our hometown hero Prince's death. But instead of staying inside and mourning alone, thousands of people headed to downtown Minneapolis, dancing in the streets and clubs until well past dawn the next day-and the day after. While a Prince sighting is no longer a possibility at this year's IFEC, rest assured we'll be surrounded by hundreds of thousands of people who are ready to go crazy, punch a higher floor, with us. Prince wasn't just from Minneapolis, he chose to spend his entire life here. What better testament to the coolness of Minneapolis do you need?


Congrats to our Neal Award-winners

We're thrilled that this year's crop of Jesse H. Neal Awardees includes three publications represented by IFEC-member editors. Plate won best single issue in its class for The Burnt Foods Issue, CSP won Best Overall Art Direction/Design in its class for "Hack Proof," while Restaurant Business took home two prizes in its class: Best Single Issue for the January 2015 edition and Best Overall Art Direction/Design for "50 Great Ideas." 

The Neal Awards are the most prestigious editorial honors in B2B journalism. They recognize editorial excellence across all platforms, including print, digital media, events, video, mobile, social media and online applications. Entries are submitted in one of three classifications, based on gross advertising and circulation revenue.


New members

We're delighted to welcome two newly-minted IFECers:

Loree Dowse
Foodservice Marketing Manager
Mann Packing Co.
Salinas, California
loree.dowse@mannpacking.com

Allison Westhoven
Client Relations Coordinator
R/P Marketing Public Relations
Holland, Ohio
awesthoven@r-p.com
Client: Libbey


Meet The Press

No need to wait for the conference to hear from the editors about what sorts of content they're interested in. Just watch this space for media intelligence. This briefing is from Datassential Senior Publications Manager Mike Kostyo. Mike joined IFEC last month. His publication's profile is posted in the member section of the website.

"Datassential's TrendSpotting series (http://new.datassential.com/Home/TrendSpotting) is a suite of seven publications designed for the industry professional (subscribers include many of the largest brands in the business). These reports combine proprietary market research and data with real-world context (operator profiles, menu inspiration, retail examples) to give subscribers a truly comprehensive view of current food trends for every step of the product and menu development process -- ideation, marketing, and reconcepting. With over 70 issues a year, we always have a need for content, particularly trend-focused interviews with professionals in every segment of the industry (restaurant chefs, hospital decision-makers, etc.), global trends (two of the titles are focused on global cuisines and trends), and CPG examples (we have recently begun to include far more retail information in the series) -- and we are always on the lookout for high-quality, natural-looking photos."


Saluting our seasoned members

This month we honor those of you who've been with us for from 15 to 19 years. We're grateful for your support and your loyalty and we look forward to celebrating many more milestones to come with you. Kudos for the 15-Plus Clubbers!

Jeanne Bauer, Consultant
Patricia Cobe, Restaurant Business
Marilyn Dompé, Dompe Associates
Amber Hensley, The Alchemedia Project
Mary Humann, The Humann Factor
Patty Johnson, Mintel International  
Mark Miller, Pacific Northwest Canned Pear Service
Tom O'Brien, O'Brien Culinary Communications/Foodservice Equipment & Supplies
Mary Petersen, The Gold Medal Classroom
Alexei Rudolf, Foodservice Connections
Kevin Ryan, Marketing A La Carte
Amy Shipley, Sterling-Rice Group
Jason Stemm, PadillaCRT
Beverly Stephen, Journalist/Consultant|
Bret Thorn, NRN
Jami Yanoski, Y Marketing

NOTE:
We saluted The 25-Year-Plus members in February and the 20-Year-Plus last month. If we missed you, please accept our apologies and let us know so we can make it right. Some profiles in our member data base do not include the year joined.


IFEC CALENDAR

May 23 - 60th Anniversary Celebration at Annual NRA Reception
October 26-28 -  Annual Conference, Minneapolis
Annual Conference 2017, Boulder - Dates TBA
Annual Conference 2018, Raleigh-Durham - Dates TBA


Have news?

IFEC is all about networking so don't miss any opportunities to do it. One of the easiest ways is sharing your news in the newsletter. Publicists, when you land a new client, let us know; editors, when you launch a new feature, report it, and freelancers, when you add a new service, tell us about it.
Thanks!

Carol Lally
Executive Director/Newsletter Editor
845-229-6973 / ifec@aol.com / www.ifeconline.com

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