Message from the president
by Sam Oches
It's hard to believe-especially since I'm house-bound in a rare Southern snowstorm-but we're closing in on March, which means planning is really gearing up for the year ahead.
First, some great news: The Five-Year Plan we worked on throughout last year was approved unanimously by the board. The plan is a blueprint for IFEC to work against in the next five years, a blueprint that gives us some direction for membership recruitment, program development, and organizational efficiency. It includes some specific details and deadlines outlining how exactly we're going to improve IFEC for the long term; if you don't have a copy of the plan, email me (email@example.com) or Carol (firstname.lastname@example.org) and we'll send you one.
A big piece to the Five-Year Plan is recruiting new members, both from parts of the industry that have always been IFEC's sweet spot and from parts of the industry that we so far haven't tapped into as much, but which we think would find IFEC a tremendous resource. We're expanding our ideas of who our publicist and editor members should be-and we want you to help! The new member recruitment drive will officially launch next month-stay tuned for details-but if you think you know someone who would benefit from IFEC, shoot Carol a note.
To support our membership recruitment, we'll be hosting a networking event in Chicago on March 11 at Quartino Ristorante. If you're based in the Chicagoland area, this would be a great opportunity to get to know fellow IFEC members a little bit better. And if you know someone else in the area who might want to check IFEC out, this would be a great chance for them to see what we're all about.
Carol and I are planning a trip to Minneapolis in a few weeks to scout out hotels for next year's conference, and then in June we'll head to Portland, Maine, to draw up plans for this year's conference (hopefully by then the city's snow mountains will have melted away!). For now we're all excited to plan the NRA Show cocktail event-for which we will be returning to last year's fantastic host restaurant, The Dawson-and kicking around some ideas for conference programming.
Stay warm out there!
News from and about people
We were sad to learn of the passing of Mike McNett, February 10th. A long-time friend and member of IFEC, Mike's illustrious career in foodservice culminated with leadership positions for Tyson, including Director of Foodservice Marketing. IFECers who had the pleasure of knowing Mike remember him as a generous mentor and stand-up guy who liked to see others in the limelight.
Attention all bloggers - or anyone who just wants to learn how to take better food photographs and write better recipes. A one-day workshop to be held at Kendall College in Chicago on March 21 will teach you how to do just that. Photography and Recipe Writing for Bloggers (or Non-Bloggers) will give you the basics for making your food blog photos look better and your recipes work better. You'll be working with professional food photographer Eric Futran and writer/recipe developer/IFECer Tom O'Brien. The workshop is a part of Kendall College's "A Taste of Kendall" series for food enthusiasts. For more information or to register, visit www.tinyURL.com/qgnap3v.
Food News Media, publisher of FSR (Connie Gentry, editor) and QSR (Sam Oches, editor) has announced that it has become a Premier Media Partner of The Culinary Institute of America's the Worlds of Flavor® conference, April 22-24. This year's theme is "Asia and the Theater of World Menus." For conference information: http://www.worldsofflavor.com/
The Kendall College School of Culinary Arts and the Center for Advancement of Foodservice Education (CAFÉ) are accepting applications for the 2015 CAFÉ/Kendall College Green Award. Now in its seventh year, it was the first national award to recognize high-school and professional culinary-arts and baking/pastry programs for their commitment to practicing ecological sustainability on campus and/or integrating innovative teaching of sustainability in the curriculum. Kudos to IFECers Mary Petersen, founder and president of CAFÉ, and Chris Koetke, vice president of the Kendall College School of Culinary Arts and Laureate International Universities Center of Excellence in Culinary Arts) and for this farsighted program. You're invited to relay the news to your favorite culinary program instructors. Information is available from www.CafeMeetingPlace.com.
Welcome to New Members
We're delighted to introduce two newly-minted members:
Associate Editor, QSR magazine
Chapel Hill, NC
Owner, Lee Public Relations LLC
Want to get the most from your membership?
1. Publicists: Send us a note for the newsletter when you land a new client; it's an easy way to alert editors to a new resource for them. Also add them to your profile on the website.
2. Editors: When you need editorial resources in a hurry, post your requests on Story Mart on the website; it's a fast way to reach out to IFEC publicists for leads, recipes, photos, etc. (BTW, other editors don't see your posts, they go to publicists only).
3. IFECers, all: Update your website profile when you change email addresses, company names, etc., -- it's the sure-fire way to let IFEC keep in touch with you.
Chicago-land Networker - March 11
NRA Reception, Chicago - May 18
2015 Annual Conference, Portland, Maine - November 2 - 4
2016 Annual Conference, Minneapolis, Minnesota - dates TBD
Have news? Please share it with your IFEC colleagues
New client, new job, new feature in your magazine, expecting a baby, planning a wedding? Send your news to
Carol Lally, executive director
845-229-6973 / email@example.com / www.ifeconline.com
Follow us on Twitter @IFECorg and Facebook