IFEC Institute

PRACTICAL EDUCATION 
The Institute offers IFEC members practical education in the fields of foodservice, editorial, public relations and marketing communications. Through lectures and symposiums conducted by leading experts, participants explore current issues, theories and best practice.

The first program is in Cleveland, Ohio, just prior to IFEC's 2008 Annual Conference.

INSTITUTE 2008
9:00 a.m. - 2:00 p.m.
Monday, November 3, 2008
Renaissance Cleveland Hotel
Cleveland, Ohio

Social Media Strategies for
Foodservice Marketing Communications

How do you tap into online communities and the social grid? To blog or not to blog – when does it make sense?  How do you integrate new communications media into existing marketing programs?  Who is using new media strategies in foodservice and with what results? 

This Institute symposium will answer these and other questions.  You will gain an understanding of different approaches to using new communications media as well as learn from individuals regularly using Web 2.0.  

The keynoter is social media strategist and Web entrepreneur Ellen Leanse.  Other presenters include experts from FohBoh™, Fishbowl and McCain Foodservice.  Ed Hoffman, Executive Director, Marketing, for Nation’s Restaurant News, will moderate.

The program will be conducted at the conference headquarters hotel immediately preceding the conference opening at 3:00 p.m., Monday, November 3, 2008. 

Don't miss this valuable opportunity to expand your knowledge and understanding of new media, interact with leaders in the field and exchange experiences with IFEC colleagues.  This intensive, half-day program is being offered at nominal cost as a service to IFEC members. 

Cost:                  $55.  (includes coffee break and lunch)